LINK JUICEThink of your site as an empty glass when it starts with a page rank of zero. And think of “link juice” as someone linking to your site. When a referring site links to your website, you get a bit of link juice from the site that referred to you. The higher the PageRank of the site that sent you the link, the more link juice you get. The more filled your juice cup is, the higher you appear in Google search results.